Released on = April 16, 2007, 9:36 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = Executive Summary

The wine market was worth £10.28bn in 2005, representing a quarter (24.6%) of
spending on alcohol in the UK. This share increases gradually, but steadily, as
British consumer tastes shift away from beer and spirits towards a more cosmopolitan
model of drinking.

Press Release Body =
Wine - Market Report Plus 2006

Executive Summary

The wine market was worth £10.28bn in 2005, representing a quarter (24.6%) of
spending on alcohol in the UK. This share increases gradually, but steadily, as
British consumer tastes shift away from beer and spirits towards a more cosmopolitan
model of drinking.
Almost all wine in the UK is imported and this makes for a fiercely competitive
marketplace. Every major wine-producing country competes in the UK market, although
the Old World countries - led by France - have struggled to keep up with New World
exporters - led by Australia. The Australian share of wine imports doubled between
1996 and 2006, while French imports slipped from a third to a fifth of the market.
Clear branding and the use of `varietal\' grape names (e.g. Merlot or Pinot Gris) has
contributed to the success of the New World, whereas Old World supplies are still
fragmented by traditional names based on region, producer or estate.
Australia contributes leading brands such as Hardys and Jacob\'s Creek, while the US
- another country with a rising share of the UK market - offers familiar brands such
as Gallo, Blossom Hill and Fetzer. However, ownership of these brands crosses
frontiers, so that Blossom Hill and Piat D\'Or (a French brand) are owned by Diageo,
a UK company, while Constellation Brands Inc, now the world\'s largest wine company,
has wines from the US, Australia and South Africa.
Retailing of wine is split between the off-trade (or take-home) and the on-trade
(pubs and restaurants) and both distribution sectors have improved their wine offers
as the typical drinker becomes more knowledgeable. Take-home is dominated by
multiple grocers, putting pressure on off licences, while eating out has driven the
growth of on-trade wine in both pubs and restaurants.

Web Site = www.bharatbook.com

Contact Details = 207, Hermes Atrium,
Sector 11, Plot No.57
CBD Belapur